The Advertising Handbook
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Item Info
- Title:
- The Advertising Handbook
- Date:
- 1921
- Description:
- Book also includes many examples of trademarks, package designs, letterheads, posters, book covers, layout for advertising pages in magazines and newspapers, stationary, etc. Images of selected pages from this item are available. Chapter headings: Section I. What Advertising Is and Does - Section III. The Advertising Agency and Its Work - Section IV. Psychology of Advertising. Pages 77 - 80 - Section IV. Pages 81 - 88 - Section IV. Pages 89 - 96 - Section IV. Pages 97 - 105.
- Company:
-
- Aetna
- Horlick's Malted Milk
- Eastman Kodak Company
- Arrow Collars
- Fatima Cigarettes
- Packer's Tar Soap
- Ivory Soap
- Postum
- Phoenix Hosiery
- Mirro Aluminum
- Swift & Company
- New York Telephone Company
- Henry Mandel, broker
- The Subway Sun
- Murray Co.
- Star & Co.
- Steinway & Sons musical instruments
- Billings & Spencer
- Pennsylvania Power & Light
- Hotel Astor Coffee
- American Chain Company, Inc.
- Mathers Scotch Fish Cakes
- Alpha Portland Cement Co.
- The Funeral Church
- Bayer
- Oliver Typewriter Company
- Kellogg's Corn Flakes
- Colgate's Dental Cream
- Newbro's Herpicide
- Odorono Company
- Associated Tile Manufacturers
- Cliquot Club Ginger Ale
- Hampshire Paper Co.
- Florsheim Shoe
- Loft candy
- Klim powdered milk
- Victor Talking Machine Co. Victrola
- Butterfly hosiery
- Eaton's Highland Linen
- White House coffee and teas
- Noiseless typewriter Co.
- Pacific Limited RR
- De Laval Separator Company.
- Lily Cups
- Whiting-Adams Brushes
- J. E. Caldwell & Co. Stationary
- Dictaphone
- Corbin locks
- Cleveland Plain Dealer
- Goodrich
- Harper & Brothers James Whitcomb Riley Collection
- Postal Life Insurance Co.
- The Delineator
- Orchard White
- S. Kind & Sons jewelers
- Evening Public Ledger
- Hotel Astor
- Weber and Heilbroner
- The James steak restaurant
- Bauer & Black Shavaid
- Stein-Bloch clothes
- Ide Collars
- Northampton National Bank
- American Tobacco Company
- Kramer engraving
- Wallach Bros. Hart Schaffner & Marx clothes
- Thos. Martindale & Co. foods
- Fould's Curl-Q Macaroni
- Vim Leather
- Adolf Muller
- National Co. hats
- Columbia Trust Company
- Piso's
- Houghton Mifflin Company
- Florence Manufacturing Company hand-brush
- John Wanamaker
- Aluminum Cooking Utensil Co. "Wear-Ever"
- Henry Jackson & Company Victory Bonds
- Parker's Ink Remover
- Stone clothing
- Steigerwalt shoes
- Saks & Company
- Fleming & Reaveley, Inc. printing
- Sherman & Bryan advertising
- Martin & Martin shoes
- Peck & Peck golf hose
- Amberg
- The Hub
- Hotel Pennsylvania
- The Nation
- Ledger Central
- A. B. Leach & Co., Inc. investment securities
- Girard Cigar
- Philadelphia School of Filing
- System
- Wm. Galloway Co.
- American Surety Company
- "Mum" Mfg. Co.
- Goblin Soap
- Kansas City Chamber of Commerce
- Aberthaw Construction Company/Winchester repeating Arms/ Beecham's Pills
- Tait Engineering Co.
- Finchiley
- Etheridge Association of Artists
- Standard Union
- Deities Cigarettes
- Disston Saws and Tools
- Minneapolis Heat Regulator Co.
- Apperson
- Gossard Corsets
- Smith Brothers Cough Drops
- Walk-Over.
- American Jersey Cattle Club
- Ayer & McKinney
- Redmanol pipes
- Buster Brown Shoes
- Ideal Power Lawn Mower
- American Lead Pencil Company
- Burson Fashioned Hose
- Luden's Menthol Cough Drops
- Monito Hosiery
- Carolina Hotel
- Westclox
- Three-in-One Oil
- Y. M. C. A.
- Sonora Phonograph
- Lord & Taylor
- American Saw Mill
- South Bend News-Times
- Borden
- Post Toasties
- Ideal Chocolate
- Howlett & Hockmeyer Co.
- Brunswick phonographs
- Edison-Dick Mimeograph
- Robert. Burns Cigar
- Gatchel & Manning Etchings
- Weinstock, Lubin & Co.
- Ford cars
- Mack Trucks
- Herbert Tareyton Cigarettes
- Conkling-Armstrong Terra Cotta Co.
- C. E. Johansson Inc.
- La Salle tools
- Columbus Die, Tool & Machine Co.
- A-F Conveying Machinery.
- Leonard-Morton & Co. shoes
- Frank E. Davis Co. fish
- Old Town Canoes
- Kalamazoo Stoves
- Liberty Pressed Metal Company Skypalong
- Imperial Furniture Company
- United States Rubber Company Keds
- William Greilich & Sons shoes
- Toilet Laundries
- Dominion Rubber System Products
- Decatur Evening Herald
- Ingersoll Radiolites
- Allen-Chapman Co
- The Philadelphia Inquirer
- Camel
- United States Tire Company
- Abel's cream
- Seip's Cafe
- Holeproof Hosiery
- Charms
- Ward's Pound Cake
- Heinz Bakes Beans
- Toledo Scale Co.
- Dutch Boy Paints
- L. Bamberger & Co. silk
- James McCreery & Co., J. Mendelbaum & Sons
- Carson Pirie Scott & Co.
- Marshall Field & Company
- The May Co.
- Bailey's
- Raphael Weill & Co., Inc.
- Dayton Co.
- Category:
- Early Advertising Publications
- Subject:
- African/African-American
- Format:
- advertisements
- Type:
- Still Image
- Rights:
- Free Re-UseNo Copyright - United States
- Digital Collection:
- Emergence of Advertising in America: 1850-1920
- Identifier:
-
- duke:428096
- Q0047
- ark:/87924/r4pv6cw7r
- 064556b2-ad25-49c0-b89d-b1c50cee6d16
- Permalink:
- https://idn.duke.edu/ark:/87924/r4pv6cw7r
- Sponsor:
- Adopted by Cat McDowell
The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund