P&G: Crest Toothpaste, 1950s-1960s
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Transcript
Transcripts may contain inaccuracies.
- | Wow! | 0:01 |
Announcer | Does your family feel this good | 0:02 |
after a dental checkup? | 0:03 | |
Well, this is the year for it | 0:05 | |
because Proctor and Gamble now brings you Crest, | 0:06 | |
the first toothpaste that's shown it reduces cavities, | 0:09 | |
showed it in tests preferred in dental journals. | 0:12 | |
Like the one in which Carol Clapham helped test Crest | 0:15 | |
against the control toothpaste. | 0:18 | |
Half of the group used Crest, Carol? | 0:20 | |
- | Yes, that's right. | 0:22 |
And the other group used regular toothpaste. | 0:23 | |
- | Were there any special instructions? | 0:25 |
- | No, we just brushed as usual. | 0:27 |
- | And Crest users got? | 0:30 |
- | 49% fewer cavities after one year. | 0:32 |
- | What's different about Crest? | 0:35 |
Fluoristan. | 0:37 | |
Crest's patented status, fluoride formula. | 0:38 | |
That's reduced cavities 21 to 49% in scientific tests. | 0:41 | |
Now don't expect miracles, | 0:46 | |
but do expect fewer cavities with Crest. | 0:47 | |
It's simple. | 0:51 | |
Good dental habits, checkups twice a year and Crest. | 0:52 | |
The first toothpaste that's shown it reduces cavities. | 0:56 |
Item Info
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