The "Woman Appeal"

Item Info

Title:
The "Woman Appeal"
Headline:
The "Woman Appeal"
Date:
1924
Description:
Document date is January 1924. Article discussing how to appeal to women consumers, who do most of the shopping for the entire family. Describes four types of shoppers -- the housewife, the society woman, the club woman, and the business woman -- and suggests how to develop ad campaigns with "woman appeal." Examples include cosmetics, food and household goods.
Company:
J. Walter Thompson Company
Product:
unknown
Subject:
Supplementary Documents
Publication:
JWT News Bulletin #105
Format:
Type:
Still Image
Rights:
Free Re-Use
No Copyright - United States
Digital Collection:
Medicine and Madison Avenue
Identifier:
  • duke:340860
  • MM1152
  • ark:/87924/r4w669x7p
  • fc52102e-1b94-419d-a0d3-92d7bb6ede6f
Permalink:
https://idn.duke.edu/ark:/87924/r4w669x7p
Sponsor:
Adopted by Tim McGeary in honor of Barbara McGeary