Federal Trade Commission in the matter of The Fleischmann Company and Standard Brands Incorporated

Item Info

Title:
Federal Trade Commission in the matter of The Fleischmann Company and Standard Brands Incorporated
Headline:
Federal Trade Commission in the matter of The Fleischmann Company and Standard Brands Incorporated
Date:
1932
Description:
Document date is February 5, 1932. Reply from Standard Brands Inc. to Federal Trade Commission complaint (see "Federal Trade Commission complaint against The Fleischmann Company.") Defends the "Yeast for Health" campaign and its methods of obtaining testimonials. Asks that complaint be dismissed.
Company:
J. Walter Thompson Company
Product:
Fleischmann's Yeast
Subject:
Supplementary Documents
Publication:
Federal Trade Commission, Docket Section, Docketed Case Files, No. 1989
Format:
Type:
Still Image
Digital Collection:
Medicine and Madison Avenue
Identifier:
  • duke:340869
  • MM1161
  • ark:/87924/r4vx06r6c
  • 3c351d8c-1108-495e-9a34-ced765eb154b
Permalink:
https://idn.duke.edu/ark:/87924/r4vx06r6c
Sponsor:
Adopted by Tim McGeary in honor of Barbara McGeary