Mediums; Catalogs, Booklets and Folders; Direct Advertising; Management of General Campaigns
Date:
1922
Description:
"Direct Advertising" section of book is 65 pages. Entire volume has many examples of company advertisements, as well as mock-ups of advertising examples. E#16549. Images of selected pages from this item are available. Chapter headings: Direct Advertising: Purpose and Methods of Direct Advertising - Direct Advertising: Form Letters and Follow-Up Systems - Direct Advertising: Blotters; Circulars; Catalogs - Direct Advertising: Catalogs (cont.); Booklets; Folders; Mailing Cards; Broadsides - Direct Advertising: Sales Letterheads and Envelope Enclosures - Direct Advertising: Envelopes (cont.); Novelties; Portfolios; Poster Stamps; House Organs - Direct Advertising: Sampling; Direct Advertising as Applied to Specific Problems; Paving Way for Salesmen - Direct Advertising: Follow-Up Work - Direct Advertising: Dealer Work; How the Wholesaler Can Use Direct Advertising - Direct Advertising: How the Retailer Can Use Direct Advertising; How Banks Can Use Direct Advertising - Direct Advertising: How the Manufacturer Can Use Direct Advertising; Mechanical Details of Direct Advertising - Direct Advertising: Mechanical Details (cont.); Postal Information - Direct Advertising: Postal (cont.); Typical Campaigns.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
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