Federal Trade Commission, Interview with Mabel Kinneer

Item Info

Title:
Federal Trade Commission, Interview with Mabel Kinneer
Headline:
Federal Trade Commission, Interview with Mabel Kinneer
Date:
1931
Description:
Document date is June 2, 1931. Interview with Mrs. Mabel Kinneer conducted by Joseph E. Sheehy, an examiner for the Federal Trade Commission, as part of its investigation into the "Yeast for Health" campaign. (See copies of the FTC's complaint and Standard Brands Inc. response.) Kinneer's photograph and testimonial appeared in a June 1930 ad for Fleischmann's Yeast (See "This Common Ailment steals vigor and leaves its mark on body, face and mind" in MMA ad database). Questions focus on how the JWT Co. agent obtained her testimonial and posed her for the photographs to accompany it.
Company:
J. Walter Thompson Company
Product:
Fleischmann's Yeast
Subject:
Supplementary Documents
Publication:
Federal Trade Commission, Docket Section, Docketed Case Files, No. 1989
Format:
Type:
Still Image
Digital Collection:
Medicine and Madison Avenue
Identifier:
  • duke:340871
  • MM1163
  • ark:/87924/r4pr7nh22
  • 011e2857-41a7-48ae-956b-b49559f1a580
Permalink:
https://idn.duke.edu/ark:/87924/r4pr7nh22
Sponsor:
Adopted by Tim McGeary in honor of Barbara McGeary