Yuban Instant Coffee, 1950s
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Transcript
Transcripts may contain inaccuracies.
Narrator | Aged coffee beans. | 0:02 |
Rare, aged coffee beans. | 0:04 | |
They're the reason Yuban costs more, | 0:07 | |
a little more than other coffees. | 0:09 | |
It all started back in 1905. | 0:11 | |
Coffee merchant John Arbuckle | 0:15 | |
was blending a special gift coffee for his friends. | 0:17 | |
He added aged coffee beans. | 0:20 | |
They cost more, but their extra richness was worth it. | 0:22 | |
You see, most beans are roasted green. | 0:26 | |
Good, but not as rich. | 0:28 | |
So he added aged coffee beans | 0:30 | |
and created the world's richest coffee, Yuban. | 0:32 | |
Now you know why Yuban has to cost more, | 0:36 | |
aged beans cost more. | 0:39 | |
But they make Yuban deep, dark, extravagantly delicious. | 0:41 | |
Worth a little more. | 0:47 | |
Well, as John Arbuckle would say, | 0:49 | |
"You get what you pay for." | 0:51 | |
♪ Deep, dark, delicious Yuban ♪ | 0:54 |
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