Includes lists of magazine and newspaper publications; JWT Publications 3. Images of selected pages from this item are available. Chapter headings: Advertising Media - As You Like It - Axioms - Business Chat - Disquisition on Owls, with Illustrations; How a Very Commonplace Subject Can Be Treated; Assembled Disciples of Wisdom - High-class Advertising - Illustrated Announcements of Publications - Kind of Customers Desired; Ladies' Publications - Owl Lighting the Globe - Armour's Luncheon Beef - Ceylon and India Teas - Columbia Bicycles - Durkee's Salad Dressing - Hunt Hygienic Saddles - Pabst Company - Palmer Tires - Prudential Insurance Company - Rambler Bicycles - Sager Cycle Saddles - Youth's Companion - Index to Advertisements.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
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