Tape 113 - Credit crunch in 1973
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- | Welcome once again as MIT professor Paul Samuelson | 0:02 |
discusses the current economic scene. | 0:05 | |
This biweekly series is produced | 0:07 | |
by Instructional Dynamics, Incorporated, | 0:09 | |
and was recorded October 23rd, 1972. | 0:11 | |
- | A vast number of questions | 0:15 |
have been accumulating from subscribers. | 0:17 | |
There been so many things to talk about | 0:20 | |
that I haven't been able to get to them. | 0:21 | |
Perhaps today is a good time | 0:24 | |
to try to answer some sampling from them. | 0:25 | |
Well, where to begin? | 0:29 | |
Perhaps let me begin first with something practical. | 0:32 | |
I have here a question. | 0:36 | |
Exactly where do you stand on the issue there will | 0:38 | |
or will not be a credit crunch next year | 0:42 | |
that will bring on crises like those in 1966 and 1970? | 0:46 | |
There have been repeated rumors | 0:55 | |
of a credit crunch to come next year. | 0:58 | |
Appeal to such rumors is often made | 1:03 | |
to explain the failure of the stock market | 1:05 | |
to advance in this year of rapid overall GMP advance. | 1:09 | |
I don't know who are the sources of the rumor | 1:18 | |
of a credit crunch as such. | 1:24 | |
I do know that some very respected analysts | 1:28 | |
in the money market, like Henry Kaufman of Salomon Brothers, | 1:31 | |
have been making speeches and giving out estimates | 1:35 | |
that interest rates are going to get higher, | 1:40 | |
and in the short run, get considerably higher. | 1:43 | |
But that is necessarily the same thing as a credit crunch. | 1:48 | |
Indeed, the questioner has asked | 1:55 | |
about whether the 1973 punitive credit crunch | 1:58 | |
will be like those of 1966 and 1970. | 2:02 | |
Well, 1966 and 1970 weren't really the same thing at all. | 2:07 | |
They weren't exactly the same kind of credit crunch. | 2:13 | |
They were both years of tight money | 2:19 | |
if you use as your test for tight money a slowdown | 2:22 | |
in the rate of growth of the money supply. | 2:26 | |
They were both years of tight money | 2:29 | |
if you use as your test of tight money general increases | 2:32 | |
in interest rates, particularly, short-term interest rates, | 2:38 | |
but also long-term interest rates. | 2:42 | |
Beyond that, I'm not sure that the resemblance | 2:45 | |
is a very close one. | 2:48 | |
In 1970, we had a stock market decline | 2:54 | |
of some considerable magnitude. | 3:00 | |
Many of you will painfully remember that by May of 1970, | 3:03 | |
the Dow Jones Industrial Averages, those 30 stocks, | 3:08 | |
which in 1966 had been very near a thousand, | 3:13 | |
had got down to I believe it was 630-ish. | 3:19 | |
Then again, there was the Penn Central crisis. | 3:27 | |
That was an old-fashioned bankruptcy. | 3:30 | |
And it did send shock waves through the system. | 3:34 | |
Suddenly, commercial paper was no longer commercial paper. | 3:38 | |
Suddenly, commercial paper was commercial paper | 3:42 | |
issued by Penn Central, issued by General Motors, | 3:44 | |
issued by Chrysler Motors. | 3:51 | |
These were three different cases. | 3:54 | |
And some of you will remember | 3:56 | |
that the Chrysler credit rating actually came | 3:57 | |
into questioning for a very brief time | 4:01 | |
in the wake of the Penn Central shock. | 4:05 | |
Now I would not say that the existence of bankruptcy | 4:13 | |
in a tight-money year like 1970 is completely coincidental. | 4:20 | |
One of the functions of tight money, | 4:26 | |
one of the ways that it operates | 4:30 | |
is to make credit more expensive. | 4:33 | |
It makes new money short. | 4:40 | |
That's the Federal Reserve's modus operandi. | 4:43 | |
And that tends other things be equal | 4:47 | |
to make the cost of borrowing money expensive, | 4:49 | |
and the yield on all sorts of competing securities, | 4:53 | |
mortgages, bonds, goes up. | 4:57 | |
And whenever there's a strong wind | 5:01 | |
that blows in the apple orchard, | 5:04 | |
it's the weak apples that fall. | 5:06 | |
Now you can blame the wind for the falling of the apples, | 5:12 | |
or you can blame the weakness of the apples. | 5:15 | |
I would prefer to say it's the interaction of those two. | 5:18 | |
So it may well be that the Penn Central disaster | 5:20 | |
could've been averted for a little while | 5:25 | |
if 1970 had not been a year of tight money. | 5:28 | |
But nevertheless, there were special features | 5:33 | |
about Penn Central which have been long incoming. | 5:37 | |
They have to do, of course, with the automobile, | 5:40 | |
and the truck, and the airplane. | 5:42 | |
They have to do with the long-run union situations. | 5:44 | |
They have to do with the decline in the railroads. | 5:47 | |
Now in 1966, you didn't have the same thing. | 5:51 | |
According to the way that I would like to use language, | 5:57 | |
I would say that in 1966 there was a true credit crunch. | 6:00 | |
I believe that the expression was invented | 6:05 | |
to describe that period, | 6:10 | |
or at least was popularized as a description of 1966. | 6:11 | |
Because what you had in 1966 | 6:16 | |
was not merely higher interest rates, | 6:19 | |
or not so much higher interest rates, | 6:24 | |
as a widespread unavailability of credit at any rate. | 6:27 | |
Now that's what constitutes the essence of a credit crunch. | 6:34 | |
And so I would not blithely | 6:40 | |
and simply identify higher interest rates and credit crunch. | 6:43 | |
In some ways to me, these are opposites. | 6:47 | |
If the market allows interest rates to go higher, | 6:52 | |
so that at high interest rates, | 6:59 | |
money is available to those who can meet the higher price, | 7:01 | |
then you avoid a credit crunch. | 7:09 | |
Now this is a very informative distinction, | 7:12 | |
because what we had in 1966 | 7:17 | |
was essentially the first tight money for a long time, | 7:22 | |
and the general marketplace and our institutions | 7:28 | |
were not geared up to the possibility of such tighter money. | 7:32 | |
That is not the case in 1972, | 7:38 | |
and will not be the case in 1973. | 7:40 | |
For example, let me just remind you what some | 7:44 | |
of the features were of the 1966 period. | 7:49 | |
You had a tremendous amount of so-called disintermediation. | 7:55 | |
I believe that that word was either invented | 8:00 | |
or resurrected to describe what was happening in 1966. | 8:03 | |
The commercial banks began | 8:09 | |
to pay higher interest rates and deposits. | 8:12 | |
For years and years, they had been held down by Regulation Q | 8:15 | |
to rates below those which effectively were being paid | 8:19 | |
by the savings and loan associations. | 8:23 | |
The savings and loan associations, the S&Ls, | 8:26 | |
the commercial banks keep reminding us, | 8:30 | |
are not proper banks. | 8:33 | |
They don't issue checkable bank deposits. | 8:35 | |
I have to be careful because just at this time | 8:40 | |
in my own state of Massachusetts, | 8:45 | |
there seems to have been developed a gimmick | 8:47 | |
which more or less permits people to, in effect, | 8:49 | |
write checks on their interest-bearing savings accounts. | 8:55 | |
This gimmick is being advertised very strongly | 9:00 | |
by the so-called mutual savings banks | 9:06 | |
which are very close to the S&Ls, | 9:08 | |
and a little bit different from the commercial banks. | 9:11 | |
But to go back to '66, by and large, | 9:14 | |
these higher rates of the S&Ls, | 9:18 | |
particularly on the West Coast of the United States, | 9:22 | |
in California, had been sucking money away | 9:24 | |
from the commercial banks. | 9:28 | |
When the commercial banks for the first time in a long time | 9:31 | |
began to retaliate by offering higher interest rates | 9:34 | |
on their deposits, then a lot of the volatile money, | 9:39 | |
what people call hot money, | 9:44 | |
but what we perhaps should call cool money, | 9:46 | |
left the commercial banks, and went to the, | 9:50 | |
I'm sorry, left the S&Ls, and went to the commercial banks. | 9:54 | |
So you had a near crisis in the building industry | 9:58 | |
as everybody feared that banks in California, | 10:03 | |
not simply the worst-run Long Beach, California banks, | 10:06 | |
but all the S&L banks. | 10:10 | |
I'm falling into bad habits of treating S&L | 10:14 | |
as if they're banks, | 10:17 | |
but to tell the truth and shame the devil, | 10:18 | |
they are banks for many, many purposes. | 10:21 | |
Well, they began to lose deposits. | 10:25 | |
And they found it very difficult, therefore impossible, | 10:28 | |
to render credit for builders. | 10:32 | |
And so the whole building industry | 10:35 | |
in California was in trouble. | 10:36 | |
There was a danger that a lot of those S&Ls would go under, | 10:40 | |
that they would not be liquid, | 10:45 | |
that they might have runs on them, | 10:47 | |
and that they would be closed down | 10:49 | |
by the Federal Home Loan Insurance Corporation, | 10:51 | |
and that this would send shock waves | 10:55 | |
through the whole financial community. | 10:56 | |
What the commercial banks were doing to the S&Ls, | 11:01 | |
the free market began to do to the commercial banks, | 11:05 | |
because people found that they could | 11:08 | |
for the first time in a long, long time to great advantage | 11:10 | |
hold marketable government bonds instead | 11:14 | |
of putting their money | 11:17 | |
in their friendly commercial bank down the corner | 11:19 | |
or in the S&L in another state. | 11:21 | |
And so there were a lot of losses of deposits. | 11:25 | |
This was unexpected. | 11:29 | |
It came on faster than the financial community | 11:32 | |
had by and large anticipated. | 11:35 | |
The result was that lots of insurance companies, | 11:38 | |
lots of banks, lots of lenders were overcommitted, | 11:41 | |
and they simply would not extend new money | 11:46 | |
to anybody at any rate. | 11:49 | |
That is a credit crunch. | 11:54 | |
It was very serious. | 11:56 | |
It primarily took its toll of the housing industry. | 11:58 | |
And the number of housing starts | 12:03 | |
went way, way, way, way down. | 12:04 | |
Precisely because the rest of investment | 12:06 | |
was able to hang on, housing had to go down more. | 12:10 | |
Now I don't say that some promotional | 12:16 | |
commercial construction investment, say shopping centers, | 12:19 | |
did not also have to be cut back. | 12:23 | |
The promoters are the ones who feel most strongly | 12:27 | |
tighter credit conditions, | 12:31 | |
because whether they make $5 million | 12:33 | |
or lose $300,000 depends acutely | 12:38 | |
on whether on their last money, | 12:41 | |
their most risky borrowed money, | 12:44 | |
they have to pay 10% interest, | 12:47 | |
or they have to pay 15% interest, | 12:49 | |
or if they can't get it at any price, then of course, | 12:50 | |
the whole project has to be abandoned or postponed. | 12:53 | |
The point of resurrecting all this is that since 1966, | 13:00 | |
and I think it's instructive to look | 13:06 | |
at 1970 in comparison with 1966, | 13:08 | |
the money market has learned to adjust | 13:12 | |
to tight money as well as easy money. | 13:16 | |
And interest rates are more flexible than they used to be. | 13:19 | |
And this greater flexibility of interest rates results | 13:23 | |
in its being available at some price, | 13:28 | |
at some terms, at some interest rate. | 13:32 | |
Now it may be the case that you have to pay 9% | 13:35 | |
for a house mortgage in a 1970 kind of tight money period. | 13:38 | |
But you can get it at that price. | 13:43 | |
I'm assuming that you can make a certain down payment, | 13:47 | |
you have a certain creditworthiness. | 13:50 | |
There always is, in addition, a rationing by lenders | 13:51 | |
of borrowers in terms of their creditworthiness, | 13:56 | |
of who can qualify for the prime rate, | 14:00 | |
of how much you have to keep | 14:03 | |
in the way of compensatory balances | 14:05 | |
at the bank when the bank gives you a loan. | 14:08 | |
So I would answer this question fairly unequivocally no. | 14:12 | |
I don't expect in 1973 | 14:19 | |
that we will have credit crunch of the 1966 type. | 14:21 | |
I don't go on to say that there may not be some weak apples | 14:29 | |
on the tree who in 1973 will fall off | 14:33 | |
and reveal themselves to have been weak all along | 14:37 | |
in the way that Penn Central did. | 14:41 | |
But I think Penn Central was a very traumatic case. | 14:45 | |
I never, for example, thought that the Lockheed case | 14:51 | |
was of the same comparable character as the Penn Central. | 14:54 | |
In the first place, | 15:00 | |
if Lockheed had been allowed to go under, | 15:01 | |
if it had not been bailed out by the U.S. government, | 15:04 | |
and as you know, there were many congressmen | 15:07 | |
and senators who were very critical | 15:11 | |
of that bailing out operation, | 15:13 | |
if that had not been saved, it would not have sent a wave | 15:17 | |
of bankruptcies throughout the whole economy. | 15:22 | |
To put it technically, | 15:27 | |
there would not have been macroeconomic effects | 15:28 | |
of the Lockheed bankruptcy. | 15:30 | |
Now there would've been effects, no doubt, | 15:32 | |
on McDonell Douglas, favorable or unfavorable. | 15:34 | |
The next weakest military supplier would be in trouble | 15:38 | |
when he, it, tried to get credit. | 15:45 | |
And I don't wanna even pass judgment | 15:49 | |
as to whether Lockheed should or should not have been saved. | 15:51 | |
It could be that as a military resource for the country, | 15:54 | |
and we are still in the military business, | 15:58 | |
we still have a security expenditure program, | 16:00 | |
that it was smart to throw good money after bad | 16:03 | |
in order to save a resource for aircraft production. | 16:08 | |
But if in 1973 it turns out that there is another Lockheed, | 16:15 | |
and this time, it might not be in the military sphere, | 16:22 | |
because the testing there has perhaps already taken place, | 16:25 | |
the windup of our defense expenditure program | 16:29 | |
has been going on for a long time. | 16:34 | |
So it may show up in some civilian line of industry. | 16:37 | |
That, I will say, is part of the normal ebb and flow | 16:42 | |
of the business cycle in the post-Keynesian epoch. | 16:48 | |
It's not like the old say 1931 situation | 16:53 | |
where practically all property | 17:00 | |
in a city like Chicago was frozen. | 17:03 | |
If it wasn't in default, it couldn't move. | 17:07 | |
You have to look at Homer Hoyt's One Hundred Years | 17:10 | |
of Land Values in Chicago, | 17:13 | |
which covers that Great Depression period | 17:16 | |
to realize how acute the situation was. | 17:19 | |
Well, now I don't think in the age after Keynes | 17:22 | |
that we are very likely to get into such situations. | 17:25 | |
But we are still going to have, we know, | 17:28 | |
rates of retardation. | 17:31 | |
We're going to have recessions. | 17:33 | |
We are going to have long periods of expansion, | 17:36 | |
which means long periods in which excesses | 17:40 | |
of credit will develop, | 17:45 | |
and in which a deterioration of the quality | 17:47 | |
of credit will accumulate. | 17:50 | |
But I don't think it's gonna be permitted in this age | 17:55 | |
to have the secondary domino macroeconomic effects | 17:59 | |
that it had, alas, in an earlier age. | 18:04 | |
I say in the age after Keynes, | 18:10 | |
but you don't have to be a devotee of his particular modes | 18:11 | |
of analysis to agree with my diagnosis. | 18:18 | |
If, for example, you are a stern monetarist who prefers | 18:22 | |
to state everything in terms of rates | 18:28 | |
of change of the money supply, | 18:31 | |
I believe you still can with good conscience agree | 18:33 | |
with what it is that I'm saying. | 18:37 | |
So I now turn to the reformulation of the question, | 18:39 | |
namely, how do I stand on whether interest rates | 18:45 | |
are going to go higher in between now and 1973, | 18:51 | |
and | 18:57 | |
whether that is going | 19:00 | |
to have serious adverse macroeconomic effects? | 19:01 | |
Now I believe I have commented | 19:07 | |
a few tapes back on this question. | 19:11 | |
So | 19:15 | |
forgive me if I repeat. | 19:18 | |
However, since a couple of more months | 19:21 | |
of experience have gone by, | 19:23 | |
a fresh look at the problem is needed. | 19:25 | |
I'm inclined to think that short-term rates will go higher. | 19:30 | |
I'm inclined to think that long-term rates | 19:36 | |
cannot stay immune in a sustained period | 19:38 | |
in which short-term rates are going higher. | 19:44 | |
So I do see some firming of interest rates in the future. | 19:47 | |
And I think anybody who is, | 19:52 | |
has a speculative position in Wall Street | 19:56 | |
in the stock market should take that into account. | 19:58 | |
I think that any corporate treasurer, controller, | 20:01 | |
should take that into account. | 20:06 | |
I think that any insurance company | 20:09 | |
and bank lender should take into account the fact | 20:11 | |
that he can get a little bit better terms | 20:15 | |
for his money in the future. | 20:18 | |
Now this is not a sure thing. | 20:22 | |
I make this diagnosis, this prognostication, | 20:27 | |
on the basis of my best guess about what's going to happen | 20:31 | |
to the general GMP and to prices. | 20:36 | |
I believe that the best way | 20:41 | |
of estimating what's gonna happen to the money market, | 20:44 | |
what's gonna happen interest rates, | 20:47 | |
is first to estimate what's going | 20:49 | |
to happen to the general economy. | 20:51 | |
Because depending upon what's happen in the general economy, | 20:53 | |
I think we have the prime key | 20:57 | |
to what the Federal Reserve is gonna do. | 21:00 | |
And until you know what the supply of money | 21:02 | |
by the Federal Reserve is likely to be, | 21:07 | |
and can pit that against the demand for money, | 21:09 | |
you aren't in a position to make any reasoned guess | 21:14 | |
about what's going to happen to interest rates. | 21:20 | |
And nevertheless, even if I am right in thinking | 21:25 | |
that there will be some upward pressure | 21:29 | |
on prices from now on, | 21:32 | |
that the controls have done even better | 21:35 | |
than one could've hoped for, | 21:37 | |
but that it's only reasonable to expect | 21:40 | |
that they can't continue to do | 21:43 | |
as well as they have been doing, | 21:45 | |
thinking that, | 21:50 | |
and thinking that this will affect Federal Reserve policy | 21:51 | |
in the period after the election, | 21:56 | |
and remembering that the present expansion | 21:59 | |
after the election will be a full two years old, | 22:03 | |
that means that the bloom of youth, | 22:07 | |
to use the expression that Jane Austen | 22:09 | |
so often used about her heroines, | 22:11 | |
the bloom of youth was gone | 22:14 | |
in the 18th century after the age of 20. | 22:16 | |
Well, after two years, | 22:20 | |
the bloom of youth of an expansion has gone. | 22:21 | |
And so taking all that into account, | 22:25 | |
I think you will get some higher interest rates. | 22:28 | |
But I don't see why that has to act like a hard wall | 22:30 | |
which the system will hit | 22:35 | |
and will rebound from in a crisis, | 22:37 | |
and panic, and necessarily, in a recession. | 22:43 | |
Moreover, although the Henry Kaufman view | 22:49 | |
is an important one and a persuasive one, | 22:56 | |
there are counterviews, | 22:58 | |
and I like to quote from just a couple. | 23:00 | |
The first that I'm quoting from | 23:04 | |
is from the Manufacturers Hanover Trust. | 23:05 | |
It's from the economics department. | 23:09 | |
It's a study that bears the date, September 1972. | 23:12 | |
The title Flow of Funds: The 1973 Preview. | 23:16 | |
By the way, it has a very nice little quotation | 23:21 | |
from Hilaire Belloc at the top of the text. | 23:23 | |
Oh, let us never, never doubt what nobody is sure about. | 23:28 | |
I read from the synopsis of the results | 23:36 | |
of this Flow of Funds study. | 23:40 | |
The study, by the way, | 23:42 | |
was done by an assistant vice president there, Dimitri N. | 23:44 | |
Balatsos. | 23:51 | |
He concludes, in brief, a subtle shift | 23:54 | |
in the composition of the flow of funds | 23:57 | |
will take place in 1973. | 23:59 | |
Our projections show that as a result of a firming | 24:02 | |
of the demand for short-term credit, | 24:04 | |
the United States financial markets will move | 24:06 | |
from a situation of ample supply toward one where supply | 24:09 | |
and demand will be in closer balance. | 24:13 | |
Even though this development is expected | 24:15 | |
to put short-term interest rates | 24:18 | |
under increased upward pressure, | 24:19 | |
we fail to identify any overwhelming demand surge | 24:22 | |
or supply shortage that would cause major dislocations | 24:25 | |
in the money and capital markets. | 24:29 | |
Thus, we cannot subscribe to the view | 24:31 | |
of sky-high interest rates, a credit crunch, | 24:34 | |
and a mini recession in 1973. | 24:37 | |
Well, with the exception | 24:41 | |
of ruling out a mini recession in 1973, | 24:43 | |
and I think there we must still keep an open mind, | 24:47 | |
the rest of that synopsis, it seems to me, | 24:51 | |
deserves your serious consideration. | 24:55 | |
I have another source that may be | 24:59 | |
of interest to some of my subscribers. | 25:01 | |
Just recently, I've been put on the mailing list | 25:04 | |
of the Argus Weekly Staff Report. | 25:07 | |
This is by the Argus Research corporation. | 25:10 | |
I had written an article that I mentioned on these tapes | 25:13 | |
for the London Financial Times. | 25:16 | |
And in that, I had occasion to give a survey | 25:19 | |
of what the various monetarist forecasts | 25:23 | |
that I knew about were saying, | 25:27 | |
overlapping with and in contrast | 25:31 | |
with the general GMP spread of forecasting. | 25:33 | |
And I received a letter from a Bill Wolman | 25:38 | |
saying that since I'm going to quote monetarists, | 25:43 | |
I might as well be well-informed | 25:45 | |
and get information from still another source, | 25:48 | |
and saying very kindly that he was putting me | 25:52 | |
on their mailing list. | 25:54 | |
Wolman and James Meigs used to be | 25:58 | |
at the First National City Bank, where they were part | 26:01 | |
of the very powerful economics team there | 26:03 | |
who developed quite a reputation for monetarist analysis. | 26:07 | |
Many of my listeners will know of Jim Meigs | 26:13 | |
as one of the able graduates of The University of Chicago. | 26:16 | |
And I believe he served tour of duty | 26:21 | |
at the Federal Reserve Bank of St. Louis with Homer Jones | 26:24 | |
before going on to New York. | 26:28 | |
If I have not already mentioned it, | 26:33 | |
let me say that when I took the Argus monetarist forecast | 26:35 | |
of the general GMP components for the year ahead, | 26:42 | |
I found that it overlapped very considerably | 26:47 | |
with a number of the non-monetarist GMP forecast | 26:52 | |
that I also had in my files. | 26:56 | |
So it doesn't look as if we're going | 26:58 | |
to have an ex ante crucial test this year | 27:01 | |
of monetarism versus non-monetarism. | 27:06 | |
But I quote from the October 17th, 1972 issue. | 27:11 | |
The heading of this section is 1973: A Year of Bugaboos. | 27:18 | |
And I now quote, in recent weekly staff reports, | 27:22 | |
we have made our position clear. | 27:26 | |
Conditions in 1973 will not give rise to a credit crunch | 27:28 | |
or a reacceleration of inflation. | 27:34 | |
Well, you're getting two for one there. | 27:36 | |
You are getting not only a view about a credit crunch, | 27:39 | |
but you're getting a view about what's going to happen | 27:42 | |
to the price level. | 27:45 | |
And I regard this as a respected view | 27:48 | |
of the difference from my own. | 27:52 | |
Namely, that there are natural forces | 27:54 | |
of excess supply in the system, which with a delay, | 27:58 | |
were already working to moderate the rate | 28:04 | |
of price inflation before the price wage controls | 28:07 | |
are put on, and they continue to work in that direction. | 28:12 | |
In concluding, I see I didn't get | 28:17 | |
to more frivolous questions as to, | 28:18 | |
such as what's going to happen to the price of gold? | 28:22 | |
What's the equilibrium supply | 28:26 | |
and demand price of gold over the long run? | 28:28 | |
And still, other questions. | 28:30 | |
I do think, though, that we here a very important question. | 28:35 | |
And let me in concluding just say this, | 28:38 | |
because it's a consideration occurred to me | 28:43 | |
as I read the Argus Weekly Staff Report. | 28:45 | |
We have in this report a monetarist analysis, I presume. | 28:49 | |
But it's generally a more optimistic one | 28:52 | |
than some of the monetarist analyses, | 28:56 | |
which I have been quoting. | 28:58 | |
And we have to ask ourselves, | 29:00 | |
the fact that we're getting a report | 29:02 | |
from a stock market advisory service, | 29:05 | |
does that buy us the direction of the report? | 29:08 | |
And my first and primary answer is no, | 29:14 | |
that professionals make their forecast, and that's it. | 29:18 | |
But I must modify that answer | 29:25 | |
by saying that you're only human | 29:27 | |
if as you compromise among the uncertainties, | 29:30 | |
you aren't affected, even subconsciously, | 29:34 | |
by what your position is. | 29:37 | |
And it is a truism, | 29:40 | |
moreover, a truism which happens to be true in Wall Street, | 29:42 | |
that you can't sell bad news. | 29:46 | |
There is a need for optimistic reports. | 29:48 | |
This was brought home to me several years ago | 29:52 | |
when a dear friend of mine, who for many, many years | 29:55 | |
had been writing a weekly market report, became ill. | 29:59 | |
And I agreed anonymously to fill in for him. | 30:05 | |
And I wrote that report | 30:09 | |
for a fairly extended period of time. | 30:12 | |
I'm not sure how many people noticed the difference. | 30:16 | |
But I was told, | 30:19 | |
and this was one of our largest organizations, | 30:21 | |
that you can't sell bad news. | 30:25 | |
And I was always, | 30:27 | |
when I had somewhat pessimistic forecasts, challenged. | 30:29 | |
I was never censored. | 30:38 | |
But I was challenged for the proof | 30:39 | |
and for the confidence of my view | 30:42 | |
in a way that I wasn't when I had good news. | 30:45 | |
So I guess we must all take this into account | 30:48 | |
in interpreting forecasts. | 30:51 | |
- | If you have any comments | 30:55 |
or questions for Professor Samuelson, | 30:56 | |
address them to Instructional Dynamics, Incorporated, | 30:58 | |
166 E. Superior Street, Chicago, Illinois, 60611. | 31:01 |
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