Mrs. Wilkins reads the Ladies' Home Journal

Item Info

Title:
Mrs. Wilkins reads the Ladies' Home Journal
Headline:
Mrs. Wilkins reads the Ladies' Home Journal
Date:
1923
Description:
Document date is June 1923. Fictional evocation of a housewife's response to reading the Ladies' Home Journal. Provides good background for understanding magazines as vehicles for ad campaigns. Has interesting discussion of her response to advertisements; products mentioned include Lux soap, hand cream and canned food. Also illustrates appeal of coupon offers.
Company:
J. Walter Thompson Company
Product:
unknown
Subject:
Publication:
JWT News Bulletin #99
Format:
Type:
Still Image
Rights:
Free Re-Use
No Copyright - United States
Digital Collection:
Medicine and Madison Avenue
Identifier:
  • duke:340859
  • MM1151
  • ark:/87924/r4bk17c3p
  • e040ff56-b9fc-4054-a1e5-117f9fb51e28
Permalink:
https://idn.duke.edu/ark:/87924/r4bk17c3p
Sponsor:
Adopted by Tim McGeary in honor of Barbara McGeary