Consumer Jury Test of 4 Types of Scottissue Advertising
Headline:
Consumer Jury Test of 4 Types of Scottissue Advertising
Date:
September 1933
Description:
Marketing report prepared by J. Walter Thompson Co. investigators about response of women consumers to four different toilet paper ads. Includes summary of investigators' impressions of interviews plus excerpts of women consumers' comments. Concludes that women tended to respond most to the "prettiest" ads and did not read copy carefully.
About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
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