J. Walter Thompson Company. 16mm Microfilm As-Broadcast Scripts, 1928-1958

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3 Linear Feet (292 items)
Language:
Material in English, Spanish, Italian
Collection ID:
RL.00655

Background

Scope and content:

The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley.

Acquisition information:
The J. Walter Thompson Company. 16mm Microfilm As-Broadcast Scripts were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
Processing information:

Processed by Rubenstein Library staff, 1987

Encoded by Richard Collier, December 2011

Materials may not have been ordered and described beyond their original condition.

Arrangement:

Arranged by reel number, and physical sequence of the scripts therein. Original documents were microfilmed in no order, so scripts relating to a particular client or program are scattered throughout the collection. The collection described here represents a portion of the whole 16mm microfilm collection.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Television advertising
Television advertising -- United States -- History
Television advertising -- United States
Radio broadcasting of sports -- United States
Radio broadcasting -- United States -- History -- 20th century
Radio programs
Radio plays
Radio broadcasting -- 1950-1960
Radio broadcasting -- 1940-1950
Radio broadcasting -- United States -- History
Radio broadcasting -- United States
Advertising agencies
Advertising -- United States -- History
Advertising -- United States
Advertising
Radio advertising -- United States
Radio advertising
Advertising agencies -- United States -- History
Advertising agencies -- United States
Radio broadcasting -- 1930-1940
Radio broadcasting -- 1920-1930
Radio broadcasting
Radio advertising -- United States -- History
Television broadcasting -- United States -- History -- 20th century..
Television broadcasting -- United States -- History
Television broadcasting -- United States
Television broadcasting
Television programs
Television broadcasting of sports -- United States
Format:
Microfilms
Television scripts
Radio scripts
Names:
Ford Motor Company
General Cigar Company (Philadelphia, Pa.)
J. Walter Thompson Company
J.B. Williams Co
John W. Hartman Center for Sales, Advertising & Marketing History
Kraft Foods Company
New York Yankees (Baseball team)
Andrew Jergens Company (Cincinnati, Ohio)
Chesebrough-Pond's.
CIBA-GEIGY Corporation
Eastman Kodak Company
Penick & Ford, Ltd
P. Ballantine & Sons
United States. Marine Corps
Standard Brands Incorporated
Wm. Wrigley Jr. Company

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. 16mm Microfilm As-Broadcast Scripts, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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