Foote, Cone & Belding Communications, Inc. records, 1941-1978 and undated

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Summary

Creator:
Foote, Cone & Belding
Abstract:
The Foote, Cone & Belding advertising agency (FCB) was formed in 1942 when Albert Lasker sold the Lord & Thomas agency to three of his executives. A pioneer in television advertising, FCB later merged with Draft Direct Worldwide to become Draftfcb, a subsidiary of The Interpublic Group, and one of the largest advertising agencies in the United States. The Foote, Cone & Belding Communications, Inc. Records span the years 1964-1978 and consists of audiotapes, videocassettes, 16mm film, focus group studies, television schedules, scripts and photoboards from television commercials. Clients include Armour-Dial, Burger King, Hormel, Interstate Brands (Wonder Bread), Johnson & Johnson, Kraft, Pizza Hut, McDonald's, S.C. Johnson, Sears & Roebuck, Western Electric, and Zenith. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
6 Linear Feet
Language:
Material in English
Collection ID:
RL.00405

Background

Scope and content:

The Foote, Cone & Belding Communications, Inc. Records span the years 1964-1978 and consists of audiotapes, videocassettes, 16mm film, focus group studies, television schedules, scripts and photoboards from television commercials. Clients include Armour-Dial, Burger King, Hormel, Interstate Brands (Wonder Bread), Johnson & Johnson, Kraft, Pizza Hut, McDonald's, S.C. Johnson, Sears & Roebuck, Western Electric, and Zenith.

Biographical / historical:
Date Event
1873
The Lord & Thomas Agency founded
1942
Albert Lasker retires and sells L&T to executives Emerson Foote, Fairfax Cone and Don Belding
1962
Foote, Cone & Belding becomes a publicly traded corporation
1994
Foote, Cone & Belding renamed True North Communications
2001
The Interpublic Group of Companies buys True North Communications and restores the name Foote, Cone & Belding
2006
Foote, Cone & Belding merges with Draft Direct Worldwide to become Draftfcb

Sources: Encyclopedia of Chicago entry on Foote Cone & Belding; Adbrands entry on Draftfcb.

Acquisition information:
The Foote, Cone Belding Communications, Inc. Records were received by the David M. Rubenstein Rare Book Manuscript Library as gifts in 1993 and 2002.
Processing information:

Processed by Diana Poythress, September 2010; additional processing by Richard Collier, May 2011

Encoded by Diana Poythress and Richard Collier, May 2011

Accessions 93-144 and 2002-0271 have been merged into one collection, described in this finding aid.

Arrangement:

Collection is arranged into four series: General Files; Photoboards; Scripts; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[name of item], Foote, Cone & Belding Communications, Inc. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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